Monaco Private Realty

Buying or selling in Monaco's private realty market requires a strategy that begins well before a property reaches the market. The goal of this kind of transaction is usually to secure the best possible outcome, in terms of both the property acquired and the negotiation itself, in complete discretion. Here is how we support every sale, from valuation to signature.

Why an Exclusive Mandate Works Better in Monaco

An exclusive mandate changes the very nature of the support and depends on the properties put up for sale in Monaco's private realty market. By entrusting us with the sale of your property under this arrangement, you allow us to coordinate every detail and commit our full marketing resources to a single property. Your property is then presented to a discerning clientele who value discretion as much as you do, rather than competing for attention alongside dozens of other listings across multiple platforms.

In a market as tight as Monaco's private realty, multiple non-exclusive mandates often produce the opposite of the intended effect. The same property listed by several agencies quickly appears overexposed. This unsettles serious buyers and weakens the seller's negotiating position. An exclusive mandate, by contrast, allows precise control over where, when, and how your property is presented. This is a particularly sensitive point for a clientele that prioritises confidentiality above all.

This exclusivity translates into dedicated personal attention, marketing and positioning built specifically around your property, and clear, coordinated communication throughout the process. Our fee, set at 4% including VAT, reflects this level of commitment rather than a standard commission applied without distinction.

From Valuation to Signature: Our Four-Step Method

Our method follows four steps, running from the initial valuation through to the final signature.

The first step is an accurate valuation of your property, grounded in deep knowledge of Monaco's private realty. This valuation, offered free of charge and treated as confidential, takes into account location, condition, current demand for comparable properties, and the specifics of each district within the Principality. It forms the basis for everything that follows, rather than standing as a figure announced without justification.

Next, we position your property through a bespoke presentation. This draws on photography, video, and other editorial communication tailored to its particular character. The aim is to highlight what genuinely sets your property apart, rather than presenting it as just another listing.

The third step opens access to targeted buyers, through a local and international network of buyers already identified and qualified, built up over years rather than assembled for each mandate. This approach avoids unnecessary viewings and concentrates effort on buyers genuinely in a position to close.

Negotiation closes the process. Every exchange is handled with the aim of protecting both the price and the discretion our clients expect on this market, through to the final signature of the deed of sale.

Trust Your Property to an Established Agency, Active Since 2010

Continuity over time and direct experience of Monaco's private realty are what guarantee the results of a successful transaction.

A Track Record Built Since 2010

Since its founding in 2010, our firm has handled the sale of more than 130 properties, for a total volume of 235 million euros. This activity, focused on private realty in Monaco and France, now operates through two agencies, one in Monaco and one in France. Both share the same method and the same standard of rigour.

A Personal Point of Contact, Not a Call Centre

At BENJAMINPRATT, selling in Monaco's private realty market should never feel like being routed through a call centre, where each person you speak to is learning about your file for the first time. With us, a single point of contact follows your sale from the first meeting through to signature. This person knows your property, your timeline, and your priorities, and remains directly reachable at every stage.

In practice, this means no information gets lost between departments. No question requires explaining your file again to someone new, and a single person stays accountable for the outcome, from the first conversation through to final signature. It's this continuity, more than any marketing claim, that sets genuinely personal service apart from a standard sales process.

Are you considering selling your property in Monaco's private realty market, or in France? Trust us with your property for a confidential valuation, offered free of charge, personal, and discreet.